XPAND LACES
Branding/marketing assets for a No-tie shoelace company.
PROJECT TYPE
Branding assets, packaging, web design, social media
TIME DURATION
July 2021 - May 2023
PERSONALITY
Colourful, Quirky, Gender neutral, Active, Friendly
ROLE
Main Designer
Overview
Xpand is an e-commerce company that specializes in no-tie laces, with the objective to help individuals with either active life style I helped create marketing assets, including email designs, online ads, and social media stories/reels and campaigns.
Brand Guideline (Not created by me)
ADVERTISEMENTS
Black Friday
Back to School
Christmas
A variety of Emails to push promos
EMAIL DESIGN
PACKAGING DESIGN
Poly Mail Packaging
Final version chosen
Mockups of other versions
Shoe Wipes Packaging
Inside individual wipes
Inserts attached with every customer orders, previewing the products Xpand has to offer.
Print Inserts
Front of insert
Back of insert
Xpand had the opportunity to be part of a few fitness subscription boxes. These inserts were created so new customers become more familiar with how to use the product. To welcome them and encourage future purchases, a promo code is also given.
Fitness box subscriptions
Created for Fitboxx
Front of insert
For Xpand customers
Back of insert
Created for Gainzbox
Front of insert
Back of insert
WEBSITE DESIGN
Wireframes
