CANADIAN TIRE
Designing a suite of digital/print assets for Triangle Rewards.
PROJECT TYPE
Branding assets, print, digital, email, web design
TIME DURATION
May 2023 - Present
PERSONALITY
Bold, geometric, minimalism, bright, red
ROLE
Integrated/Production Designer
Overview
Triangle Rewards is Canadian Tire Corporation’s loyalty program, used across multiple retail banners. It drives engagement through digital and in-store promotional campaigns, personalized offers, and brand experiences across print, digital, and retail touchpoints.
TRIANGLE REWARDS
Triangle Registration
To encourage customers to register and on-boarding for the Triangle Rewards program.
Bonus CT Money Campaigns
TRIANGLE CREDIT
New cardmember offers
Assets created to encourage CT customers to register for the Triangle Rewards program.
TRIANGLE PARTNERSHIPS
Triangle x Petro Canada
Triangle x RBC
Assisted in creating the French logo for Avion Points + French assets.
TRIANGLE TEMPLATES
Templated Designs
CANADIAN TIRE
Dedicated Emails